Linux has become a vital part of today's business technology. Nadella told Wired back in the day that he wasn't interested in fighting old battles. #EMBRACE EXTEND EXTINGUISH CODE#Visual Studio Code Server untethers developers from their workstations.Microsoft delays controversial ban on paid-for open source, WebKit in app store.Even robots have the right to learn from open source. He knew that to make money, Microsoft had to really embrace, and not extinguish, open source. #EMBRACE EXTEND EXTINGUISH SOFTWARE#One could create a proprietary "clean-room" reimplementation - a technique often used to create free software workalikes of proprietary programs - but would have an uphill battle in a marketplace already flooded with the free implementation.So when Satya Nadella took charge of Microsoft as its new CEO and said: " Microsoft loves Linux," that wasn't just lip service. So far, standards embodied in popular free software implementations have appeared to be resistant to the "Embrace, extend and extinguish" strategy, as the provisions of free software licences prevent the third phase of the plan from being executed, by ensuring that any vendor extensions to the software are available to the community, and cannot be tied to any single vendor. One flaw in this strategy is that incompatible enhancements generally create customer pushback especially when those enhancements have limited usefulness.ĪctiveX is an example of a Microsoft technology that has met with customer resistance. It has only been partially successful in balkanising HTML, mostly through the alternations to the Document Object Model in Internet Explorer. The "embrace, extend, and extinguish" strategy seems to have had limited usefulness. The book was first published before the company became involved in antitrust proceedings. In the first edition of The Road Ahead by Bill Gates, he explains in detail his plans to use the network effect to Microsoft's advantage. Some observers suspect that Microsoft intends to do a similar thing to the C# programming language, by first getting many users for the ECMA-standard version of the language, then later adding proprietary extensions and removing support for the standards-based version. The Microsoft standard then becomes the only standard that matters in practical terms, because it allows the company to control the industry by controlling the standard.Įxamples of attempts of "embrace, extend and extinguish": Unfortunately, the Microsoft version uses proprietary technologies such as ActiveX that places competitors at a distinct disadvantage.
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